JaiJewels
Fine jewellery and accessories, shown like a gallery.
- Client
- Jai Jewels (fictional)
- Industry
- Fashion and jewellery e-commerce
- Scope
- Strategy, UI design, Development, Content, Interaction design, E-commerce UX
- Type
- Concept project
- Stack
- Next.js, TypeScript, Tailwind, GSAP, Lenis
- Location
- Coimbatore, 2026
The brief
A jewellery and accessories brand needed a store that feels like a boutique, with restraint, while still converting on a phone.
The approach
Generous whitespace, high-contrast serif type, imagery as the hero, and commerce details polished until they feel expensive.
Restraint is the luxury
Few colours, few words and plenty of space let each piece be the only thing in the room.
Details you can feel
Hover shine, gentle easing and a considered cart make every interaction feel crafted.
Effortless checkout
A short, clear path from bag to payment, designed for one thumb.
Signature interactions
Add-to-bag arc
The product thumbnail arcs into the cart, so the bag feels like a real place.
Try it in the tile
JAI JEWELS0Solitaire ring
₹84,500
Cursor-following shine
A soft highlight tracks the cursor across product images, like light on metal.
Try it in the tile
MOVE YOUR CURSOR
The design system
Display: Bodoni Moda
Aa Bb Cc
Body: Jost
The quick brown fox jumps over the lazy dog. 0123456789 ₹1,24,999
Radius, shadow and surface
- Square-cornered imagery with hairline champagne rules, like gallery frames.
- No shadows on products: whitespace separates them.
- Bodoni Moda at large sizes only; Jost carries all interface text.
Pages and features
Pages
- Home
- Shop (40 products)
- Product
- Collections
- Lookbook
- Cart
- Checkout
- About
- Contact
Commerce features
- Filters
- Quick view
- Wishlist
- Cart drawer
- Checkout UI
Motion
- Add-to-bag arc
- Cursor-following shine
- Editorial reveals
Screens
Let’s build yours.
Tell us about your business. We’ll reply on WhatsApp.